Promotional T-Shirts Design

How to design promotional t-shirts

Have you ever thought about printing promotional t-shirts for marketing your business, club or maybe a special event you’re holding? Or have you ever been on a committee of a club or some sort associate where you have been given the task of sourcing custom printed t shirts for a special event? “Yeah! I know the feeling, I’ve been there”.

I know your first thought is O.K. t shirts that’s easy, we all know what t shirts are, how hard can it be? Well here’s the thing, you discover that there are lots of places that will print your t shirts, but the big question is what is it that you need to print on the t shirts.

Here are some tips

Firstly decide on the purpose for printing personalised t shirts, is for a special event like a concert, or is to promote a specific product and will be given away as promotional gifts, will they be sold at fundraising events, or sold for profit at rock concerts? All this will make a difference on the style and printed design you decide on.

Secondly research you target market, who will be the user of the t-shirts? This step is critical as you will need to design for that market or demographic. For example if you are going to use your custom printed t-shirts as casual uniforms for your club that may be competing for the basketball junior championships in Melbourne Australia. You may want to use this as the theme for the design elements in your t-shirts, for example using the team logo and inspirational message.

The design process

So in your design brief you should specify the following elements to be included.

Your club logo is the first, this identifies who you are, it represents pride of place on you team and brings the club community together under the same banner, just like a flag dose for a country and a company logo for a corporate company.

The Promotional T-Shirts Design will need to identify that this is a junior team within the club and how it link with the community.

Identify within the design that this is specific to the junior championship competition for the year.

Incorporate that this competition is held in Australia, so incorporate an Australian elements.

Incorporate elements of the host city in this example Melbourne

Now that you have decided on all the elements you need featured in your design your brief should look something like this.


Product to be designed: Casual uniform t-shirt

Purpose: To be worn as a casual uniform at the junior basketball championships

Alternative purpose: Possible sale as a souvenir item throughout the club and its supporters


  • Club Logo
  • Club community references (roots, struggles, history)
  • Represent our junior team
  • Competing in the junior championships
  • Elements of the host country Australia
  • Elements of the host city Melbourne

Required outcome from design:

It is required that the design incorporate all the elements specified on this design brief, the design of this t shirt needs to accurately represent our club incorporating our sportsmanship, and commitment to winning .

It must be modern and appealing to our junior team members and the rest of our club community and supporters.


So there you have some simple tips on how to go about organising your design for printing on to your Custom printed T Shirts.

Firstly consider what you need the T shirts for, then make a list of all the elements that need to incorporated in the design. Finally detail you design brief and be as specific as you want, actually make certain that you go in to the finest detail, so there are no misunderstandings.


Contact us for details on your promotional t shirts needs at T-Shirts Direct