Why Event Merchandise Quality Matters

The success of your event merchandise hinges on product quality. By choosing high-quality t-shirts as your event merchandise, you’re not just selling a keepsake — you’re providing a wearable memory that guests will keep using. This turns buyers into walking billboards for your brand, generating impressions long after your event ends.

Cheap, uncomfortable shirts end up at the bottom of drawers. Meanwhile, quality event merchandise like premium tees gets worn repeatedly, expanding your reach and building lasting event recognition.

Top T-Shirt Brands for Event Merch

When designing your event merchandise plan, it pays to pick reliable t-shirt brands. Here are three options that cover different budgets while delivering excellent print quality:

• AS Colour: Known for premium fabrics and on-trend cuts, ideal for stylish event merchandise.
• American Apparel: Loved for super-soft feels and contemporary fits, perfect for festivals or creative events.
• JB Wear: Budget-friendly yet durable, making it suitable for large-scale event merchandise when you need volume without sacrificing reliability.

Strategies to Maximise Profits with Event Merch

Understand Your Audience

• For younger, fashion-focused crowds, AS Colour or American Apparel will fit best.
• For community events or corporate groups, JB Wear provides great value for large orders.

Matching your event merchandise to your audience ensures the right balance of quality and price.

Smart Design Choices

Keep designs clean and versatile. A strong graphic or logo on the front (or back) makes your event merchandise pop and lowers print costs.

• Use 2-3 colours to keep screen printing cost-effective.
• Position designs on centre chest or with an oversized back print for maximum impact.

Offer Multiple Options

Provide tiered choices:

• JB Wear tees with simple logos
• AS Colour or American Apparel shirts with more detailed graphics

This way, buyers can pick merchandise that fits their budget, growing your total sales.

Manage Inventory Wisely

Order based on likely demand (often heavier on medium and large sizes). Avoid tying up cash in less common sizes that may go unsold.

Create Limited Edition Runs

Exclusive designs only available at your event build urgency and tap into FOMO. This drives instant purchases, boosting event merch profits on the day.

How to Promote Your Event Merchandise

Before the Event

• Tease new merchandise designs on social media.
• Offer pre-orders to secure early sales.
• Build an email list and let your audience know when event merch drops.

During the Event

• Place your merchandise booth in a high-traffic area with good lighting.
• Include brand signage (people recognise AS Colour and American Apparel).
• Have staff wear the merchandise to showcase it live.

After the Event

• Sell remaining stock online to extend revenue.
• Use event photos featuring attendees in your merchandise to promote future sales.

The Long-Term Value of Quality Event Merch

Good event merchandise does more than earn a quick profit. When guests keep wearing your high-quality t-shirts, they continue to market your event. Their network sees your logo, asks about it, and you build a stronger brand presence.

A great-fitting, long-lasting shirt creates a positive association with your event, driving ticket sales and future merchandise demand.

Helpful Resources

For expert printing on AS Colour, American Apparel, and JB Wear, explore T-Shirts Direct. For creative campaign ideas and event merchandise design inspiration, visit Canva’s Merch Hub.

Product Highlights for Event Merchandise

Brand	Why It Works for Event Merchandise
AS Colour	Premium fits, modern cuts, high retention
American Apparel	Super soft feel, stylish appeal
JB Wear	Affordable, reliable bulk orders

Conclusion

Maximising event merchandise profits means balancing smart design, audience knowledge, and trusted apparel brands. With quality t-shirts from AS Colour, American Apparel, or JB Wear, your merchandise won’t just break even — it’ll become a powerful tool for profit and long-term event growth.